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Learn Google+ with one simple video!
I’m working on the content for our new Google+ course which will compliment our existing courses on Twitter and Facebook. I was thinking the course should be about 2 hours long but then changed my mind...
View ArticleGreat day at the ICC at Harnessing the Power of the Internet 2012
Just a quick post to say that we had a really great day at the ICC on Friday with Supreme Systems, Tomorrow People and over 70 businesses from throughout the Midlands. All attendees were treated to...
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What is Pinterest?
With over 17 million users, there is no denying Pinterest’s popularity, but what is it? Pinterest is a very simple concept whereby users can upload (pin) images (pins) that they like into folders...
View ArticleNice to be appreciated!
I just came across this video on Youtube from one of the attendees of our “Harnessing the Power of the Internet 2012″ seminar. A pleasant surprise!
View ArticleWhat determines cost per click?
What determines cost per click? Google AdWords works whereby advertisers pay Google to have their advert appear in the sponsored links section of Google search results when someone searches for a query...
View ArticleThe SEO Renaissance Has Begun!
Since Penguin, the “SEO is dead” movement has gathered momentum as never before. This is nothing new as such claims are made after every major update. To say that SEO is dead is to demonstrate a total...
View ArticleIs Twitter Dangerous?
Yes, it can be extremely dangerous! The anonymity afforded to users of Twitter often means that people will tweet and retweet things they would never say. This is changing though as users become more...
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Email Signature Marketing
We all send a lot of email these days and rightly use them as an effective form of asynchronous communication. I can send an email to our Indian office at 8pm at night and forget about the subject....
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What is Google Authorship?
What is Google Authorship? The perfect search engine would not only know what every document on the Net is about but would also know a great deal about the author of this document. In this way the best...
View Article69% of FTSE 100 Not Ready for Mobile Web
Research carried out by British company Incentivated shows that 69 of the FTSE 100 companies have made no effort at all to optimise their sites for mobile. It appears the message from Google that over...
View ArticleFacebook Remarketing
Subscribers to this blog will have read my article a few weeks back on Google AdWords re-marketing In it, I describe re-marketing as the online equivalent of a follow up phone call. While, in general...
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The Importance of Mobile Traffic
I am aware that I am starting to sound like a broken record as this is probably the fifth post I have done on the importance of mobile traffic. However, I see now pretty much on a daily basis...
View ArticleWhat is Facebook Graph Search?
For years, we all have been scrambling desperately to get links to our websites as the more links from the more reputable sources, the better our sites ranked. So many times I have explained this...
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Google Versus Facebook & the Future of Search Marketing
Search engines are now very good at knowing what a web-page is about. Search for anything and search engines will typically return hundreds of pages related to what you are looking for. Once a search...
View ArticleFacebook Re-marketing Revisited
When I heard that Facebook had a re-marketing offering, I was very excited. The prospect of being able to promote our business and those of our clients on Facebook to people who had previously visited...
View ArticleFranchise SEO
Franchise SEO Marketing a franchised or multi-branch business effectively involves the marketing of several individual businesses on one website. Often, you will see situations in which each franchisee...
View ArticleLink Building Still Trumping Link Earning!
Last week, our head of SEO, Salik, sent me two articles that he thought I should read. They are: http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo...
View ArticleThe Data that Online Marketing Reports Should Contain
Every online marketing agency will submit reports to clients each month or sometimes more frequently than that. These reports tend to focus on metrics like ranks, links built, number of likes,...
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DPFOC Featured in the Calgary Herald!
Check out DPFOC’s feature article in this weekend’s Calgary Herald here.
View ArticleWhat Can We Learn From the Interflora Penalty?
Last week, the flower company, Interflora, received a penalty from Google for its use of links in paid editorials (known as advertorials). While paying a newspaper to run an editorial is common...
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